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If ever you break this rule, you will weaken the ethos
of your business. This will not only hasten the next
‘integrity challenging moment’ in your business, but it
will also increase the likelihood of you further
compromising your integrity in a bid to succeed.
Ultimately, if this lowering of integrity is allowed to
continue, it will snowball until you will face either
becoming criminal or folding the business.
Over the last 3 years news broadcasts have been littered
with companies that compromised their integrity to the
point of becoming criminal. It is not that these
companies were run by unqualified people – they were
full of highly qualified and skilled business people.
Their demise was simply due to the fact that they
compromised integrity in a bid to become more
profitable.
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As I say, “You can have all the talents and
qualifications in the world, but if you don’t
have the integrity and virtues to balance them,
you are nothing but an educated crook.” |
However, the more you adhere to doing right at every
point in your business, the better you become at doing
"REAL" business, and the stronger your business’s ethos
will become.
It is by the leader of your business
calling for ethical business practices that the
management team and staff develop real business skills;
and real business skills enable your company to do
bigger and better business.
My experience in business flies in the face of the old
adage, “Nothing good lasts forever”. On the
contrary, I have proven in business that nothing bad
lasts forever, and “Only things that are good and true
have qualities and attributes to last forever”.
Now for the other half of the equation. “Success”.
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I say, “You can have all the integrity and
virtues in the world, but if you don’t know how
to lead your business and how to continuously
make lots of money, you will be nothing but a
lovely failure.” |
Defining what is ‘Success’ is sometimes the most
controversial definition in business. In some
businesses it all depends which department you ask. For
others, it is just being able to say that they are still
in business.
I have even heard one corporation count themselves
successful, because they did better than their
opposition over the last 12-months.
However, my method of measuring business success is
simple: How much have you expanded your business and
increased your revenue over any given period of time!
Having said that, the trick is ‘how’ to get your
business to continuously grow and to have increasing
revenue over any given period of time? Or, to put that
in very simple terms, you have to know the answer to
these two questions at any given point in time:
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1. |
How do you grow now, and grow
much more later? |
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2. |
How do you make lots of money
now, and lots more money later? |
My answer is: “Leadership, Leadership, Leadership, it
all starts with Good Leadership!” As important as it is
to have the right structures, systems and staff in
place, nowadays there is increasing responsibilities
being placed upon the ‘head leader’ to lead all the
other leaders within the business to such success.
In today’s business world, the head leader must be able
to lead their organisation to design and run a business
system that, on the one hand, is both stable and
versatile, and on the other hand is both progressive and
aggressive – constantly increasing the flow of its
revenue streams.
Therefore, to be a successful leader today, I believe
you must be able to combine two very different, but
ultimately complementary attributes throughout your
ranks: Business ‘Leadership’; with ‘Entrepreneurial’
skills, while remaining at the helm.
In many respects, I equate the dynamics of these
attributes to those found in the art of rock-climbing; in that, you hold on firmly with one hand, while you
reach out freely with the other. In other words,
to be effective in business, you have to:
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Maintain your existing core
business momentum and growth within your current
markets and regions. |
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Design and run new high-speed
business ventures (usually I advise either
taking your core products into new markets or
regions, or running new products within your
current market or regions, in order to keep the
risk factors low).
The secret here is that these new ventures must
start ‘As Small As Possible’ and grow ‘As Fast
As Possible’. |
. . . . As I mentioned before, throughout the world during the last three
years we have seen the futility of incorporating
unethical and illegal practices in business.
. . . . I also believe that if leaders in the business
world don’t take a hardline against unethical and
illegal business practices, we will see worse practices
causing greater ills. This will lose the confidence
of the public sector, and thus risk losing shareholder’s
capital – weakening the stock market and the money
markets, hurting our economy
to the point where we lose our current standard of
living.
I believe that if we are going to advance as a
civilisation and increase our population, we are going
to need to raise and strengthen diverse economies
throughout the
world.
This will not be done by soldiers, nor by
politicians, but I believe that it will be done by good
and successful businesses. In fact I believe that the
quicker we raise diverse economies throughout the world, the quicker the world will
resolve many of its bigger problems.
My personal vision for business is based on:
better businesses = better economies;
better economies =
better standards of living;
better standards of living =
Better businesses.
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Concept
Creation
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Asset &
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Management |
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